Makarska

Makarska is the capital of the Makarska Riviera, a dramatic 60 km stretch of pebble beaches squeezed between the Adriatic and the towering Biokovo massif, about 90 minutes south of Split. Its palm-lined harbour, long Donja Makarska beach and pine-shaded promenade make it one of Dalmatia's premier beach-tourism markets. In 2025 Central Dalmatia averaged roughly €4,090/m², with Makarska-area apartments slightly below that on larger supply; first-row seafront apartments on the riviera start near €2,500/m² and prime new builds reach €4,500-5,500/m². Gross rental yields sit around 4-5%, supported by record 2025 visitor numbers and intense July-August occupancy that makes summer short-lets highly productive. Croatian prices are forecast to rise 4-7% in 2026, coastal towns at the upper end. EU, EEA and Swiss nationals buy on the same terms as Croatians; non-EU buyers acquire via the reciprocity principle with Ministry of Justice consent (1-6 months), with OECD-parity reforms approaching. Investors weigh Makarska's exceptional beach product and rental engine against pronounced seasonality. The town suits buyers wanting a high-occupancy beach-let or a sun-and-mountain lifestyle base in Central Dalmatia.